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Michigan Discount Cabinets is a subset brand of E.W. Kitchens that targets homeowners with a DIY mindset who want quality cabinetry at affordable prices. I developed a brand new website for the brand during my time at Alchemy that showcased the key features of the cabinetry they offered in a way that was clean, modern and engaging for the prospective customer. I also developed all the content on the site.

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