O’Mara was in need of a fresh site that would match the new look and feel of their brand. However, being that they were an established brand in the market, they didn’t want to lose their loyal audience. During my time at Alchemy, I developed a simple WordPress website that better separated their two target markets: dance and industrial. We established a distinct pathway for each audience without alienating either of the two, creating an umbrella brand experience.
I also developed all the brand-related content on the site.
